For the people of northern Nevada, Renown Health is a trusted partner committed to fighting for everyone in the community every moment of every day to help them live their best lives.

Effective messaging is just, well, effective. And when that messaging can start in print and social and then move on to digital platforms in various forms, the brand certainly has a good thing going. Ads for Renown’s Fight The Good Fight campaign tend to show up in more places than one, but I’ve gathered the growing collection here – so you don’t have to look anywhere else.

Please scroll down to view the full campaign.

To let everyone know that Mercury auto insurance savings are out of this world, we sent the agents to a galaxy far, far away. Sorta. 

Healthcare heroes aren’t all that different from you and me. Every day, they fight to get errands done or the kids off to school or meet up with friends. The difference lies in what they do on the job — where they fight to care for people in their community with a level of empathy, compassion and commitment that truly sets them apart.

There's nothing wrong with saving money – unless it takes over your life. These videos look inside the lives of a couple of cheapskates who desperately need a smarter way to save.

What should they do? Switch to Mercury Insurance. 

Please scroll down to view the full campaign.

Renown Health needed a big-screen, ballpark video for a sponsorship of the Reno Aces, a Minor League Baseball team and Triple-A affiliate of the Arizona Diamondbacks. Rather than pitching a single execution, we threw a change-up and created a series of animated spots to help fans live healthy, happy lives.

Please scroll down to view the full campaign. 

There are many world-class museums. But for travelers looking to immerse themselves in thousands of years of history, culture, art and civilization, there's only one place to go. 

Renown Health offers the only level II trauma center between Sacramento and Salt Lake City and the most comprehensive rehabilitation hospital in the region. That means if you suffer a traumatic injury anywhere in northern Nevada and need exceptional care to help you recover, your comeback starts here.

Yokohama makes tires. LOTS of tires. So when they needed animated videos to showcase their products, they weren't asking for one or two videos. They needed 20. Which meant 20 scripts with 20 stories highlighting the unique features, performance and character of, you guessed it, 20 different tires. The Neova was one of them. 

"What'd you say?" When background noise interferes with wireless headset conversations, who knows what people are hearing. The good news is that VXi BlueParrott headsets offer incredible noise canceling so truckers and others can hear what is actually being said.

These three videos helped to get that message out loud and clear – using a little miscommunication. 

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Saving money on auto insurance isn't something kids normally think about... until the Mercury agents show up at Career Day and give everyone a lesson in savings. 

Highlighting the amazing people behind a brand can be a wonderful way to engage and help convince equally amazing people to join the team. This video became the centerpiece of the Renown careers landing page with messaging that also made its way across touchpoints near and far in a richly faceted and successful recruitment campaign.

Hohner Marine Band harmonicas hold an esteemed place in the history of music, especially American blues and rock. This campaign shines a light on the tradition and character of the legendary "mouth organs" by celebrating the kinds of people who have helped to make Hohner the original blues harp. 

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Mercury Insurance wanted to play up its "savings" strengths while playing down the competition. The California-centric idea and social media stab? Those were just for fun.  

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Allegiant Air listicles gave travelers plenty of reasons to take off to Florida. The lengthy collection of 80 highly rated or too-good-to-pass-up places near the airline's destination cities came about after hours of scouring sunshine state reviews, blogs and websites. Then it was just a matter of writing everything up in a visit-worthy way, handing it all off to the client for publishing, and taking a much needed vacation of my own. 

Please scroll down to read through listicles for one of the project's six cities.